PSI's AIDS AWARENESS CAMPAIGN
Print + Outdoor \ Event
Goafest '09: Silver - Outdoor
Goafest '09: Silver - Print
Goafest '09: Silver - Print
This mass media campaign is part of PSI's Operation Lighthouse Project, a national HIV/AIDS awareness programme. Aimed at the urban youth, it's a cool yet hard-hitting approach to an oft-repeated message. That condoms save you from AIDS.
My Contribution:
Campaign strategy & idea | Copywriting | Creative Direction | Leading third party execution
PRINT + OUTDOOR
ACTIVATION - AIDS Awareness Walkathon
An awareness walk held on a bustling street where the youth of Bangalore shop and hangout. The participants, however, where senior citizens, crediting their advanced age to condoms.
Personalised placards were held by these bold and fun senior citizens as they doled out condoms, as well as advice, to curious youngsters.
For the thousands outside Bangalore, the event was reached to the youth at their online hub, Facebook.
